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World's 1st Start-up Game

Picture this: You're off to explore uncharted territory like trekking in the Himalayas or braving the wilds of Alaska (because startups and entrepreneurs are just as adventurous!). Now, wouldn't it be wise to have a map and know the milestones ahead to plan your journey and prepare for the unexpected?


The same goes for any entrepreneurial journey. The more you know about the stages, challenges, and milestones, the better your chances of success. Armed with this knowledge, you can make informed decisions, optimize resources, and build a robust and thriving venture.


Our 13 stage start-up journey is based on extensive research and insights from successful startup founders, investors, mentors, and our own experiences. While every journey is unique, this roadmap will give you a solid foundation for your epic adventure.


Contact us to Buy the Game Kits

Heuristic is the world’s 1st startup game aimed at providing aspiring and young entrepreneurs a hands-on experience and comprehending the step-by-step evolution of a startup.



Heuristic endeavors to educate students in a step-by-step methodology about the 13 stages of a startup journey from ideation to scalability, its challenges, terminologies, and strategies to open up their path into the world of startups with confidence.



Each Heuristic game accommodates 4 players, who will compete against each other. This game is designed to be played in 3 rounds.


Round 1: Series Showdown

Embark on an exhilarating race to navigate your startup journey. Immerse yourself in the challenge as you go head-to-head with your rivals using the “Double Trouble” and “Trick” Cards.


Round 2: Idea Generation Challenge

Generate ideas for a startup, and collaborate to validate the ideas, then filter the most promising ideas based on the given key parameters.


Round 3: Pitch and Probe Challenge

Learn the essential skills for pitch preparation, effective pitching, understanding investors and mentor perspectives, and fundraising tactics.

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Ready to earn your badge of honor? If you've played the game,
take the quiz and claim your certificate!

If you have yet to play, feel free to contact us to purchase the game kits.

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